What it does
Use it when the output needs to feel like a durable article rather than a casual post, especially when other channels will depend on the same source material.
How it works
- Clarifies the thesis, audience, proof points, and article structure before writing.
- Builds the piece around one canonical narrative that can later feed social, SEO, or sales surfaces.
- Optimizes for clarity, sequence, and useful takeaways instead of generic filler.
Best for
- • Founder essays and product blog posts
- • Technical explainers
- • Long-form canonical content
Expected outputs
- • Article outline and final draft
- • Working title and supporting hooks
- • Reusable source content for syndication