What it does
Use it when go-to-market or product strategy depends on clear comparison rather than anecdotal impressions.
How it works
- Defines the comparison frame first: category, wedge, pricing, product surface, motion, or channel.
- Collects evidence into structured competitor profiles instead of loose notes.
- Summarizes the practical implication: what to copy, ignore, counter-position, or exploit.
Best for
- • Competitive landscaping
- • Product positioning work
- • Sales enablement against named competitors
Expected outputs
- • Structured competitor matrix
- • Positioning insights
- • Actionable differentiation recommendations